In drafting a business plan must define precisely the concept of ghostwriting business, analyse the actual demand of the product or service being offered and to establish what channels will be used to reach a potential audience.
But all that serve little if not also conducts a survey of the economic viability of the project. These figures translate into the estimates made in chapters such as marketing, human resources or production in order to determine whether the securities business will be sustainable in the short, medium and long term.
In addition, the results of this analysis is then converted into a guide that shows over time if the project deviates or not and to what extent, the road schedule.
The feasibility study examines, among others, these elements:
a) investment plan from the minimum essential for the launching of business to those required for everyday life. Should be established which will be covered with its own resources and what outside resources.
b) account temporary: on the one hand, he examines the sales volume expected at any moment and, on the other hand, expenditures, so as to predict whether the revenue generated by the activity enough to cover the latter.
c) Financial Plan: the forecast on the balance sheet discusses the company’s liquidity (that is, its capacity to respond to short-term commitments) and its solvency (responsiveness to long-term).
d) Point of balance: also known as “deadlock” or “breakeven”, is the sales figure to which the company must come to begin to take profits.
